Sample campaign plans

Give your book a clearer path to its readers.

Explore how focused positioning and outreach can support reader discovery, book group interest, and institutional consideration.

Illustrative plans for example books. These are not past client results.

Literary fiction

Help a debut novel enter the book group conversation.

A family saga needs a clear introduction that helps reviewers and book groups understand who it is for and why it is worth discussing.

Define the reader positioning, prepare reviewer pitches, identify suitable book groups, and develop a discussion guide.

Track reviewer responses, reading copy requests, book group inquiries, and any independently published coverage.

Practical nonfiction

A financial guide for freelancers needs to communicate how it addresses irregular income and reach communities discussing that problem.

Refine the positioning and metadata recommendations, develop practical pitch angles, and approach suitable newsletters and professional communities.

Track implemented listing changes, outreach responses, confirmed mentions, and attributable visits or sales where tracking is available.

Scholarly history

A scholarly history needs an accessible introduction and suitable routes to librarians, historians, and heritage communities.

Prepare a library information sheet, identify appropriate selectors and journals, and tailor introductions for historical associations.

Track acquisition inquiries, review acceptance, ordering requests, and confirmed additions where evidence is available.

Tell us about your book, its current position, and the readers you want to reach.