Author Platform Strategy
An author platform is the set of places where readers can find you and hear from you. The goal is a presence you can keep up, not one that demands constant posting.
The problem this addresses
Authors are often told to be active everywhere, which leads to unfinished profiles and abandoned accounts.
Author websites frequently lack the basic information that reviewers, organizers, and readers look for.
Who it suits
- Debut authors setting up their presence for the first time.
- Established authors who want to simplify and focus their existing channels.
What is included
- Review of your website, newsletter, and social channels
- Recommendations on which channels to keep, start, or pause
- Website content recommendations, including a media page
- A realistic content plan based on your available time
What you receive
- A written platform plan
- A checklist of website improvements
- A simple content calendar template
What we need from you
Materials and permissions we ask for before the work starts.
- Links to your existing website and channels
- An honest estimate of the time you can give each week
- Access for whoever maintains your website, if changes are needed
How the work proceeds
- 1
Review
We look at where you are visible today.
- 2
Focus
We agree which channels matter most for your readers.
- 3
Plan
We write a practical plan and checklist.
- 4
Support
We answer follow-up questions by email.
The exact scope and timeline are confirmed in your written proposal. Read about our full process.
Questions about author platform strategy
Do you build websites?
We advise on website content and structure. Building or hosting the site is done by you or your web provider.
Do you run my social media accounts?
No. We help you decide what to do and how often. You stay in control of your own accounts and voice.
Discuss author platform strategy for your book
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.