How a campaign works
Five stages, all handled by email. You approve the scope before work starts and the outreach before it is sent.
Stage 1: Inquiry and fit assessment
Send a short inquiry about your book. The initial fit assessment and proposal are free.
By email: We use your summary, links, goals, and timing to assess fit. This introductory review is not a full manuscript audit or a researched contact list.
What you provide
- Book title and a short description
- Your goals, timing, and relevant links
Stage 2: Written scope and approval
Review the proposed deliverables, timeline, and fee before committing.
By email: You can ask questions or request changes. Paid research and campaign work begin only after you approve the scope and applicable terms in writing.
What you provide
- Your approval or requested changes
- Approval of any separate costs
Stage 3: Book and audience research
The agreed paid work begins with the book, its readers, and comparable titles.
By email: Research depth follows your approved package. Where included, we develop positioning and identify suitable outreach opportunities.
What you provide
- A review copy if required by the agreed scope
- Existing descriptions and publisher constraints
Stage 4: Materials and campaign execution
Review materials and, where included, approve the outreach before it is sent.
By email: Foundation focuses on strategy and planning. Growth and Full Campaign add the outreach agreed in your proposal. You approve contacts and pitch wording first.
What you provide
- Feedback on drafts
- Approved contacts and pitch wording where outreach is included
Stage 5: Reporting and next steps
Receive a written record of the work and practical recommendations.
By email: For outreach campaigns, reporting separates messages sent, replies, declines, and confirmed coverage. Planning engagements conclude with the agreed strategy documents.
What you provide
- Any relevant responses received directly
You stay in control
Nothing is sent on your behalf without your approval.
No hidden costs
Advertising, printing, and postage are separate and only with written approval.
Honest reporting
Reports include declines and non-responses, not only successes.
Tell us about your book
Send a short inquiry by email. We will reply with questions or an outline of how we could help, and any work begins only after you approve a written proposal.